A Farewell to Folksy and a Mega Rant...!

THE THREE (MAIN) REASONS FOR MY DEPARTURE:

1. Like most sellers, I joined Folksy because it markets itself as ‘British handmade’ and I had no reason to believe this wasn’t true. Imagine then the shock of discovering that Folksy allows British designers to have their items made abroad, and always has done. There is no mention of this anywhere on the site, and only came to light in a recent Q&A session.  When pressed to explain what exactly was meant by ‘only in small batches’, we were told no more than one hundred. One hundred! And as there is generally only one reason to have items made abroad (cheap labour), how Folksy expects UK handmakers to compete, I can’t imagine.  And, more importantly, what of Folksy’s buyers, who will quite rightly have expected their purchases to be British handmade, not made in India or China or elsewhere?  What indeed.

2. Thanks to the big November changes, something went horribly wrong with Folksy’s SEO. I and many other top-250 sellers of 2011 have sold practically nothing since, because Folksy has sunk into oblivion in Google searches.  My own Folksy sales, unlike my healthy website sales, plummeted to almost zero. My emails to Folksy Support were met with the stock answer that they’re using ‘best practice’ and that it’s up to me to ensure I’m doing everything I need to do. My responses (that I am doing everything I need to do) were shrugged off.  Sure, Folksy has now made it possible to relist items and keep the same URL (albeit six months too late!), and this may help. But Folksy’s SEO was superb before the changes, and that was without everlasting URLs.  I had originally planned to wait it out to see if this new feature would indeed make a difference (though, incidentally, it won’t make any difference to shops selling one-off items), but then along came reason number three, the final straw...

3. ‘Gold star’ badges. What, you ask, are they...? Well, as Folksters reading this will know, every couple of weeks or so Folksy admin find an item photo they particularly like and add the shop concerned to the front page as a ‘Featured Seller’.  This is very nice, as it’s free promotion and their shops remain on a ‘Featured Sellers’ list in the public domain for ever.  Unlike some sellers, I've never had a particular problem with this as the Featured Sellers' items aren’t being promoted (via this feature) as better than any other seller’s – it’s simply that they appeal to one person at Folksy HQ. So I’ve been genuinely very happy for selected sellers, and I wish them all the luck and sales in the world.

However, Folksy's decision to ‘reward’ the Featured Sellers (who, remember, have already been promoted for free on the front page, and remain on a special public list for ever) with gold star badges, is so wrong it couldn’t be any wronger! It wouldn’t be quite so bad if these stars were limited to their shops, but they’re not – they show (in the drop down search categories ranged across the top of Folksy’s front page) against every single item they have for sale. This marks their items out (to prospective buyers) as being superior to unstarred items.  Even though your unstarred items may be just as good or better, human nature being what it is, buyers will be swayed by what they perceive as marks of excellence, and may never visit your shop and see your glowing feedback, let alone buy.

Of course, some Featured Sellers during the ensuing debate said they don’t see the problem, but then they would. Some non-featured sellers have also said they don’t see the problem, but if they sell in large categories (with 1000s of items) these stars won’t be nearly so prominent and prevalent, and their sales may remain relatively unaffected. Some have even said they don't care, and, as someone who can’t abide unfairness, and simply wants to see a level playing field for EVERYONE, I’ve been truly shocked by such flippancy and apathy.  And even more shocked by those who chose to rub salt into gaping wounds and shout ‘sour grapes’...! If I was a featured seller, I'd be mortified to find I'd been awarded a star (of any colour) and was therefore putting non-starred shops and items at a disadvantage! Thankfully, these comments have come from only a handful of people, and most are as horrified as me (as my overflowing inbox attests) that sellers in the smaller categories and sub-categories will be adversely affected by this. And they absolutely will. For example, when I first discovered this badging the other day, there were thirteen stars on one sub-cat page alone. Thirteen.  And now that my items in that sub-cat are no longer for sale on Folksy, that number has risen substantially. There is absolutely no way on earth that prospective buyers won’t be influenced by these. Anyone who thinks they won't is being naive.

So if you thought Folksy was a level playing field, and you’re a Folksy seller, think again and add your vote here. (See update below! **) It makes no difference to me as I’ve cleared both my Folksy shops, but it could help you and your fellow-sellers no end.

So that’s it – my main three reasons for leaving Folksy to concentrate on my website. Just a few more points, and I’m done:

To the buyer who seems never to have noticed what and who the Shop Talk forum is for: It says, very clearly, ‘Ask other sellers about what to sell, how to sell and all “shopkeeper” issues.’ In other words, this is a forum to be used solely by Folksy sellers; not by buyers who have no concept of what life is like as a seller, how utterly frustrating and difficult selling on Folksy can be, and how it feels when Folksy gets things so hugely wrong. The sooner Folksy sets up the closed seller forum many of us have been requesting for a very long time, the better!

And to those who continually snipe at and bitch about everyone who makes valid criticisms about Folksy (the company whose wages the sellers pay, dear buyer!) and think the forums should be all cupcakes and candyfloss, I say this: The forums are (or should be) Folksy’s barometer – this is where they see how well (or not) they’re doing, and they should therefore be taking notes rather than locking threads for no good reason.  Most of us began such threads to instigate debate, because we cared that Folksy should be a successful selling platform, and a happy and viable one on which to work.  If you prefer to be apathetic and play tiddleywinks in the background while others use their valuable time to get involved in important debates, that’s fine. But don’t you dare criticise people for merely trying to make Folksy a better and fair place for everyone – including you.

Finally, huge thanks to all those who so generously supported my Folksy shops, who helped with the terrifying techy stuff (!), and, last but not least, to those who took the trouble to send messages and emails of support and thanks regarding the disgraceful badging issue. I haven’t replied to all of you yet, but rest assured I will. :)

** UPDATE  It's official - despite one of the largest votes ever, Folksy has 'declined' to take your views on board (and closed the voting), and those gold stars will not only remain, but it seems that other similar badges will be added to other sellers' shops and items, putting those without badging at an even bigger disadvantage:
(No Status) -> Declined
Thank you for your contribution to this feature request.

We have no plans for removing the marker for Featured Sellers.

However we are planning to introduce other ways for Folksy designer-makers to be featured and promoted on the site (other than editorial ones).

Folksy Support